Thematic areas: Mobilising farmers into Farmer Producer Companies, agri-based livelihood promotion, promotion of healthy food.
The project is initiated in the context of the alarming rate of farmers quitting farming day by day, and the rise in the number of non-communicable diseases (NCDs), especially cancer, due to lifestyle changes. The project puts forward a solution by mobilising farmers and creating opportunities for them to have confidence in making farming viable for them again. Jharkhand, Chhattisgarh, Madhya Pradesh, Karnataka, Tamil Nadu, Kerala